In 1977 KISS made their trip to the land of the rising sun for a series of record-breaking concerts and a general level of hysteria even they weren't prepared for. While on that brief tour Paul used at least one guitar by the brand Greco. Exactly what kind of relationship Greco had with the band at the time is unclear but based on the fact that both Paul and Ace played Grecos for parts of the shows and that the 1977 Music Life Special devoted to the tour had a prominent Greco ad
they were probably sponsoring the tour to some extent. The Music Life Special also features a few comments and stories about the bandmembers' actively searching for Greco guitars because of their reputation and Paul supposedly bought a total of eight guitars, two of them Greco Mr-1000's, during a visit to a record store(!). This kind of product placement is evidently not uncommon in Japan. (Thanks to Alain for the translations
Greco is a long-running player in the Japanese instrument market having started under that name as early as 1960 and was, and is, a brand of the Kanda Shokai corporation. Originally their designs, while indebted to American guitars, were far more original than what later appeared and their real copying of designs didn't really begin until the mid-70's after several big-name touring acts (Led Zeppelin and Pink Floyd among them) had visited the country.
The MR-1000WR (for wine red) played by Paul in the picture on the right was originally a custom guitar built for Mick Ralphs of Bad Company, the factory version of it appearing in advertisements
for the first time in 1975. Not unlike a lot of Paul's guitars it had a mahogany body with a maple top and a three-piece maple neck with an ebony fingerboard.