In 1982, some time between the failed attempt of credibility that was The Elder and the beginning of promo work for Creatures of the night, Paul got a few new guitars. Suddenly B.C. Rich had entered the fold and the obvious question is: why? The answer is probably as simple as recommendation. Bob Kulick had played on all of the new tracks on the recent release Killers and at the time he was a fan of B.C. Rich guitars. In the 1982 B.C. Rich catalogue
he is listed among the "friends" of B.C. Rich meaning the people who played their guitars. Bob was personally fond of the Bich model, using a 6-string koa version on stage with Meat Loaf in 1978 (see the performances at Rockpalast and The Old Grey Whistle Test and be on the lookout for Bruce) and later sporting a hideous light purple Bich while backing Diana Ross on the Tonight Show in 1981. Whatever else can be said about Bob it is clear that Paul respected him as a musician considering their long history and it's not far-fetched to believe that he also respected his opinion on guitars.
Although originally working out of Bernardo's Guitar Shop which was owned by his father, Bernardo Chavez Rico started experimenting in building guitars along with partners Bob Hall and Mal Stich in the early 70's. Under the name B.C. Rich their Seagull model hit the market as a production model in 1974. It's important to understand that B.C. Rich wasn't really a custom shop, all their guitars were based on a standard selection of models that could be had in various versions. What they were, were hand made. Bodies, necks, fretboards and electronics were all made on site while most of the hardware was, at least initially, from other manufacturers. The tuners were Grover Rotomatic Imperials, pickups were usually DiMarzios, and the bridges were Leo Quan Baddass. With the introduction of the 10-string Bich in 1977 the Quadmatic bridge was introduced, mainly out of necessity.
Apart from crafting high-end hand made instruments a big selling point to the B.C. Rich were their electronics. Almost ridiculously elaborate
they allowed the user to control almost every facet of the sound.